Peter Drivas Los Angeles California Kano Model

Peter Drivas KANO model
Enunciated in the 1980s, its author, the Japanese Noriaki Kano, establishes 5 categories to study the characteristics that a product must satisfy for a typical customer:

attractive factors
According to the Kano model, we should include the factors that are surprising or shocking to the client, but if they did not exist, the client himself would not miss them.

 

 

Peter Drivas Property Manager - linear factors
These characteristics are pleasant for the clients when they are there, and they dislike them when they are not there. They are usually characteristic properties of the brand, which distinguish it from its competitors.

indifferent factors
They are those parts or elements of the product that are not normally used, and if they are not present, customers do not feel dissatisfied. In this way, detecting these elements can save us implementation and development costs.

 

Peter Drivas Los Angeles California Essential or basic factors
In this case, we would be referring to the characteristics that are a fundamental part of our service, without which it would not be complete and that would cause great dissatisfaction to our client.

rejection factors
In the Kano model, the rejection factors are those characteristics that do not go with the ideal client or target that we are targeting.